
Printed & Tradeshow Materials
Whether it’s an attention-grabbing OOH ad, impactful booth messaging, a quick brochure, or a high-value takeaway, printed assets should have a little more oomph to fit their weighted, physical presence. I craft these with a focus on faster connections and long-lasting value than digital assets, while still retaining a solid connection to the brand’s digital message.

Cloud FinOps Book
Published by O-Reilly Media in late 2019 and authored by two pioneers in the FinOps space, this book is the definitive text on FinOps and the cloud cost management. I worked with the authors in an editorial and contributor capacity to give the book the right flow, voice, and style.

Cloud Control Book
Compiled from the cloud cost management wisdom of Cloudability’s experts, Cloud Control is one of their most effective assets — and a crucial part of the cloud journey for many companies. I edited and was the creative lead on the 3rd Edition, which included a massive revision over the first two.

AWS re:Invent Materials
The biggest cloud event of the year (50,000+ customers, partners, and vendors in 2018) needs impactful messages that grabs attention, stirs curiosity, and starts the conversation.

RRC Brand Launch Materials
With five locations opening in a single year, Rapid Recovery Center needed to make a big impact at healthcare conferences. The trifold brochures were designed to attract talented staff, while the in-depth brochure earned patient referrals from physicians.