
Websites & Landing Pages
Websites and landing pages are the foundational hub of digital campaigns. Everything else — from social to email to video — builds on that foundation. My approach is to work the content back and forth from the core pages to the outer channels. This creates sites that can stand alone and feel like the heart of the cohesive whole at the same time.

NewRelic.com Revision
In 2020, New Relic launched a new product packaging and pricing structure that was a game-changer for the company. As part of that launch, I worked with product, product marketing, designers, and more to redo the homepage, product pages, and pricing pages. My goal was to find that balance between being informative and approachable while still having technical depth.

Cloudability Website
As part of launching FinOps, Cloudability refreshed its brand and product offering. I worked with Product Marketing to help create the voice, style, and messaging for the new site and the site of the FinOps Foundation.

Billups Landing Page
These landing pages served as the focal points for multiple campaigns to drive leads and increase OOH units in the catalog that incorporated email, physical, and social components.

Mainstreet Corporate Site
The Mainstreet site served as the hub for nine separate sub-brands. In addition to developing the voice and style for the brands, I worked as content lead and primary writer on the content.

Rapid Recovery Center Site
Part of the Mainstreet family, Rapid Recovery Center featured a brand, voice, and style distinct from the other brands. I served as content lead and primary writer for the site, as well as developing the voice and style for the brand.